19 era (2008-2009)
21 era (2010-2015)
21 Days of Adele
In honor of the release of Adele's sophomore album 21, the website hosted a promotional feature known as 21 Days of Adele. Begun 21 days before the release of the album, every day a different feature was posted. This included new videos, exclusive giveaways and images, and a special track-by-track interview in which Adele spoke about the meaning behind each of the album's tracks.
25 era (2015-2021)
For the 25 design, the domain changed from .tv to .com.
30 era (2021-present)
Adele’s website was updated on October 4, 2021 to match the theme for her forthcoming fourth studio album, 30.