19 era (2008-2009)
|“||Adele’s website is a dark gray with a video section in the header that is not typical. The video plays behind the title of the site, and there is a video selector that allows the user to choose between six different options. Below the header the site uses a two-column blog layout. The blog post headlines use white capital letters that stand out, and blog posts actually link back to Adele’s blog on MySpace.||”|
21 era (2010-2015)
21 Days of Adele
In honor of the release of Adele's sophomore album 21, the website hosted a promotional feature known as 21 Days of Adele. Begun 21 days before the release of the album, every day a different feature was posted. This included new videos, exclusive giveaways and images, and a special track-by-track interview in which Adele spoke about the meaning behind each of the album's tracks.
25 era (2015-present)
For the 25 design, the domain changed from .tv to .com.