The Official Adele Store was an online store featured on Adele’s official website. However, when the domain changed upon the announcement of 25, many of the features that were used on Adele’s previous website, including the store, were not included in the new design. On July 20, 2016, the site was updated to include a store, which features merchandise sold at concerts during the Adele Live 2016 tour.
- The dog featured on several of the items was supposed to be Louie, Adele’s miniature dachshund.
- The “knives” T-shirt is a reference to the lyrics “You shower me with words made of knives” from “Cold Shoulder.”
- The “I’m Tired” babygrow is a reference to “Tired.”